Businesses find it extremely valuable to engage with customers on social media, as it helps them build a brand and community. If you’re interested in reaching more people and generating more interest in your business, consider our top tips. After reading, contact Peppermonkey Media to see how our search engine optimization services can help you strengthen your current efforts and create a better brand image.
Our team at Peppermonkey Media can provide personalized tips and strategies for social media engagement and growth. Learn more by calling us at (888) 231-9764 and checking out this helpful article.
1. Stay Relevant to Your Field
You can improve your company’s engagement rates by posting content that’s relevant to your field of expertise. Steer clear of filling your social media pages with constant self-promotion, as this could appear disingenuous and unappealing. However, customers will love content that can teach or entertain them, and love feeling included in the conversation by a business they know and trust.
Many businesses are finding it harder to re-engage with customers after COVID, as the way we think about and consume social media has changed. Therefore, learning about your audience, sharing your industry knowledge, and drawing interest to your business are essential. Your customers should feel that following or engaging with you on various social media platforms benefits them.
2. Post Photos and Videos With Value
You can establish a strong social media presence for your business by sharing visuals like photos and videos. It makes your company look more authentic if you share photos and videos from past jobs your business completed or your workers. The photos you choose to share will reflect your business and should feel cohesive with the rest of your brand.
Large blocks of text, or only ever posting text, can leave your audience confused and wondering about your business. The amount of videos and photos you post, combined with text, depends on which social media platform you’re utilizing. While Instagram, TikTok, and Snapchat are much more visual than platforms like Twitter and Facebook, having a healthy mix of all mediums is best.
3. Sharing Inspiring and Intriguing Brand Stories
Your business can engage with customers on social media by sharing your story and providing more information about who you are as a brand. Customers will feel more connected with a business that has a relatable or inspiring story about how they got started or who they are today. People love stories that evoke positive connotations with a business, increasing their chances of becoming long-term and loyal clients.
Your customers will want to repost your stories across various social networks if they’re inspiring. Some popular examples that you can include on your business’s social media pages include the following:
- The story of how your business started
- Who makes up your company’s team
- Local community and charity participation
- Customer testimonials and connections
- Brand and fellow company partnerships
- News about company developments
4. Provide Outstanding Customer Service
One of the top ways to improve your customer engagement is to respond to clients in a timely manner. Phone calls and emails are helpful for communicating with customers and answering their inquiries, but they are certainly not the only ways. Neglecting to respond on social media can drive away business sales and reduce customer loyalty and reliability.
You should take a human approach to social media customer service, even if you are using some form of automation. Customers don’t want to feel like they’re talking to a machine, but instead, a human that genuinely cares about their needs. It’s also good to respond to positive and negative comments, replies, and messages, engaging with them in a respectful way and resolving any concerns.
5. Use Helpful Hashtags
Hashtags can help spread your company’s message and services across various social media channels. Branded, relevant hashtags are also an excellent way to increase engagement and draw those who can benefit from your content to your pages and business. Some of the best social media platforms to use hashtags on are Instagram, Twitter, and TikTok, but too many hashtags can feel like overkill and drive people away.
6. Educate Your Audience
You can show your company’s audience your area of expertise and industry credibility by sharing video tutorials, informative blog posts, and graphics. You’ll earn the trust of customers that will return to your business to meet your needs. Providing educational resources and responding to customer questions is excellent for improving engagement and showing that you’re the expert in your area.
Organizing a webinar, podcast, or YouTube channel where you share industry knowledge can also help your company stand out from competitors that don’t deliver the same educational resources to their audiences. Every business has something unique and valuable to offer their customers.
7. Run Contests and Promotional Offers
Many people love the opportunity to receive something for free or at a large discount, especially on social media. Hosting a giveaway can entice your current audience and bring new people into your clientele. Contests may show you more information about who your customers are, their feelings toward your business, and ways you can improve your engagement efforts.
You also could advertise a money-saving offer to encourage clients to book your services. For example, you could run a seasonal sales promotion that lasts for a month and provides a popular service for 50% off, allowing people who were on the fence to take the leap and work with you.
8. Maintain a Consistent Brand Image
You should try to represent your business the same way across multiple social media platforms, posting in ways that reflect your values, messages, and expertise. Creating a personality for the brand helps your company appear more human, likable, and relatable to potential clients.
Learn More About Social Media Marketing With Peppermonkey Media
Peppermonkey Media is here to help you engage with customers on social media and avoid the most common social media marketing mistakes. If you’re looking to take your business and audience engagement to the next level, call our team today at (888) 231-9764 for a consultation session.
