Your current website gives you access to the global market, but how is it ranking in search results overall? To rank well, you must optimize your content. That way, search engines can find what they’re looking for and bump you up the list.
Keywords and phrases play a crucial part in determining how well people can find you online, but how confident are you that you know how to add SEO keywords to your website? These words help people pinpoint your site as a viable option when they’re online and looking for information regarding your type of products or services.
What happens when you include keywords on your site that match up the search terms people are using to find websites like yours? Your site attracts more relevant traffic, which also boosts your chance of making progress.
Why not consider hiring professional SEO services in New Jersey from experts like Peppermonkey Media to get your on-page SEO up to speed? The team shares more below about SEO keywords.
Select the Right Keywords
How could your potential clients find you online? Proper business keyword selection kicks off the process.
Once you define a list of target keywords, you can enable search engines to connect them to your website, but where do you start? Software tools like SEMrush and Google’s Keyword Planner come in handy during this keyword selection process. For example, put a target keyword phrase into SEMrush’s keyword magic tool and receive back several variations with details such as “search volume” and “keyword difficulty.”
- Search volume refers to the number of people searching for the phrase.
- Keyword difficulty means how hard it would be to rank for the phrase or word.
The SEMrush tool also offers suggestions on how to improve your chances of achieving a high ranking for that particular keyword phrase or word. You’ll likely want to choose a keyword with a decent search volume and lower keyword difficulty to optimize your page copy.
Other Terms To Understand If You Want to Enhance Your Site’s SEO
There are several other terms you may come across during your search engine optimization efforts. Here are a few and how they relate to getting keywords right so that people can find you online.
URL Optimization
Put your primary keyword or phrase in the main page URL.
If your page title contains the primary keyword, it should be in the URL automatically when you publish the post. If not, you can always tweak your page URL to include it after the fact.
Page Title
Include the keyword phrase in the page title. While most website platforms automatically pull the page title from the article or blog’s own title, you have options to override this and edit the page title manually.
Note that Google will only display the first 65 characters of the 100 characters you can use in your title. Put your keyword at the beginning so that Google will recognize you in search results.
Page Copy
Overusing keywords on a page or post—called keyword spamming or stuffing—is an old tactic that used to work but now makes your page ranking much worse. In any case, you don’t want to create content primarily for keyword purposes; writing content that informs your audience or addresses their questions and concerns is much more valuable. Just write good stuff while incorporating relevant SEO keywords naturally.
Are you trying to figure out how to add SEO keywords to your website using new content? Consider starting a blog with a single focus keyword in each new post on a single topic. Regularly publishing blogs also helps search engines designate your website as active.
Meta Description
Keywords should appear in the meta description—a brief summary that describes a webpage’s content. This meta description gives a preview of what users can expect to find on your page. The search engine results pages often display it beneath the title tag.
Keyword-optimized meta descriptions can boost search engine rankings. In turn, that should improve the rate at which users click on your website.
Alt Text
Visuals help to inform, engage, and educate your website visitors or prospective clients. Besides helping to add color to your text and improve readability by breaking your copy, images provide an ideal opportunity to add keywords to your website. That’s where image alt text comes in.
This is descriptive text added to an image. Using keywords in an image’s alt tag helps search engines decode and index the image. Optimized alt text further improves the visibility of images in search results, potentially guiding more users to your page.
- Make the alt text relevant, concise, and descriptive of the image content.
- Provide accurate alt text for all images on your website to improve SEO performance.
Remember, SEO Continually Evolves
Ultimately, adding keywords to your URL, page title, web copy, meta description, and image establishes the foundation for your online presence. Without this on-page SEO, potential clients looking for your products and services will struggle to find your website. That’s why optimization goes a long way toward improving your visibility in search engine results.
Think of your keyword strategy as an ever-evolving project. Keep checking your rankings, update your content, and track visitor and competitor activity while doing the following:
- Focus on providing quality content
- Use keywords strategically (don’t overuse them)
- Track your keyword performance to refine your strategy
- Bear in mind that rankings may fluctuate after site changes
Search engines update their algorithms every so often, so keep working on it. Focus on improving your digital marketing strategy to succeed, but don’t expect results overnight. It may take time to affect your search engine ranking.
Optimize your Site With SEO Experts | Peppermonkey Media
Now that you know how to add SEO keywords to your website, you might be wondering, “Can you automate SEO?”, why not invest in SEO marketing services to optimize your site’s content and improve your online visibility? Our seasoned SEO experts can tailor strategies to your business goals, audience, and more for maximum results.
Contact Peppermonkey Media online or call (888) 231-9764 today to request a free quote.
