If you want to improve your business’s online visibility and generate sales leads, consider investing in pay-per-click (PPC) ad campaigns through Google Ads. The platform can help promote your business by targeting specific audiences online.
Small business owners often wonder how much it would cost to incorporate a Google Ads daily budget into their companies’ advertising and marketing expenses. Peppermonkey Media’s marketing team has years of PPC management experience, so we know how to plan marketing campaign budgets accordingly.
Below, our marketing professionals explain the best practices for creating an impactful Google Ads daily budget.
Average Daily and Total Budgets for Google Ads
You might wonder what the differences are between a Google Ads daily budget and a total campaign budget if you’re new to Google Ads. The former option refers to the average cost you’re willing to pay daily for a particular campaign. The latter PPC budget option is the entire charging limit for an advertisement.
When selecting the average daily budget option for your ad campaign, it is best to have a 30-day budget plan. With an established monthly budget, you can divide the total amount by 30 days to determine the average daily cost. However, Google Ads’ algorithm may spend twice the daily amount to accommodate traffic fluctuations.
Selecting the total campaign budget for Google Ads includes ad groups, like bids and keywords, and an overarching budget that the platform covers automatically. With this option, Google Ads will optimize the campaign’s budget and adjust the daily spending for the duration of the campaign’s run.
Six Ways to Optimize Your Google Ads Daily Budget
Consider the following tips if you’re interested in creating a Google Ads daily budget without incurring heavy marketing expenses.
1. Define Your Ad Campaign Goal and Target Audience
Before creating your business’s PPC marketing budget, understand the campaign’s purpose. Consider the campaign’s objective, target audience, target location, and other factors that to help you determine the ad’s ideal customer.
When creating your plan, keep these goals in mind to help get a clear picture of your campaign, its audience, and its purpose to maximize results:
- Sales Lead Generation: Attempt to get 200 customers in a week or 100 online form completions.
- Brand Awareness: Put your ad in front of as many people as possible within your target demographics within a short period.
- ROI-focused Customer Acquisition: Consider gaining a specific amount of new customers within a week without exceeding a predetermined budget.
2. Determine Your Advertising Budget
The easiest way to unintentionally overspend on your Google Ads campaign is to set up an ad without making a clear budget. Determine your daily spend and total monthly Google Ads budget based on your industry’s keyword prices, site conversion rate, and your LTV or the average lifetime value of your customer.
For example, if your ad’s cost-per-click is $0.25, and you want at least 200 daily clicks on your ad, you can multiply the figures to reach $50 for an estimated daily budget. For additional assistance, consider these PPC calculator formulations to learn your ad’s estimated daily budget:
- Traffic required times the average CPC will yield your ideal total budget
- Highest traffic required times the highest average CPC will yield your highest total budget
- Lowest traffic required times the lowest average CPC will yield your lowest total budget
3. Ensure Ad Has a High-Quality Score From Google
As a small business owner, you might not have a substantial budget for your Google Ads campaign. A high Google Quality Score will ensure your advertisement is top-tier and meets all the marks on Google’s checklist for the ad’s keywords, landing pages, and bid amounts.
With a better Quality Score, Google will rank your ad higher than others to increase its visibility. The high ranking increases the odds of converting people online into customers or sales leads.
4. Use Long-tail Keywords
Incorporating long-tail keywords into your Google Ads is another excellent way to optimize your ad campaign. These terms are incredibly specific and unique to a single business.
For instance, “winery” is a broad term that applies to multiple businesses. However, if your target audience searches online using phrases like “sip aged wines” within a specific service area, “winery” alone won’t be enough for Google to trigger your ad to display on your target audience’s search engine results pages.
When looking for long-tail keywords, pair your city or ZIP code with specific products and services unique to your business. A chain of words to make a keyword is more likely to get the attention of potential customers within your service area.
5. Embrace Keyword Planner Tools to Create Your Ideal Budget
It can be difficult to select the best keywords for your ad, but choosing the right ones is necessary when determining your Google Ads daily budget. Online keyword planner tools will help you discover new industry-related keywords. You can also use the tool to get a better idea of how much you can expect to spend when using certain keywords.
6. Create an Optimized Landing Page
Every digital ad needs a landing page. When people click your ad’s link, the landing page will pop up and display essential business, product, and service information.
Make sure your landing page relates to the ad. Customers won’t appreciate viewing a landing page for a different product or service mentioned in the ad, and your Google Quality Score will drop. Instead, use SEO to engage with customers and optimize the page for conversions for specific marketing offers.
Reach Out to Peppermonkey Media for PPC Advertising Assistance
Peppermonkey Media is a New Jersey-based digital marketing agency with hundreds of clients and years of marketing experience. We offer everything from web design and development to professional pay-per-click management to optimize any business’s website for maximum search engine rankings, web traffic, and lead generation.
Our team knows how to create perfect Google Ads daily budgets for each client’s unique needs. When you’re ready to invest in PPC advertising and Google Ads services, call (888) 231-9764 to request a digital marketing consultation with Peppermonkey Media.
