EXPERT Ppc MANAGEMENT company IN NJ
BENEFITS OF PPC ADVERTISING FOR BUSINESS
Pay per click (PPC) advertising is a form of digital advertising in which you pay a certain amount when consumers “click” on one of your ads. Instead of paying for a banner or set-rate advertisement, you’ll only be responsible for paying for consumers who actually visit your site.
.Many online sites also help target specific market segments via data analytics. For example, Facebook can help you target specific consumers that already have an interest in your niche.
HOW WE BUILD AND MANAGE OUR CLIENTS’ CAMPAIGNS
Initial ConsultationBefore we begin our work, we meet with you and your company to discuss your specific needs and wants. We’ll assess who you need to target and the type of budget working with. This part of the process is essential – our consultation helps us ensure success.
Keyword ResearchOnce we agree on a strategy, our team will begin researching keywords that suit your particular niche and strategy. Our research assesses the potential ROI on various keywords for your advertisements. We’ll find the best and most affordable keywords to target.
Ad CreationNext, we create world-class ads that target your niche and provide high conversion rates. It’s essential to have experts that provide great copy and appealing ad design. Our team of creatives has everything you need to build a killer ad campaign.
Landing Page OptimizationYou can have the best ads and keywords in the world, but if your landing page isn’t optimized, the entire process might be worthless. Landing page optimization ensures your page is designed to retain the interest of your customer. Also, we ensure your page will load quickly, since you only have a short amount of time to ensure customers don’t click “back.”
A/B Testing with a Scientific ApproachOnce everything is in place, it’s time to test a few different approaches. A/B testing is the process of testing two different sites to determine which one is more effective. In the advertising industry, we test our ads and landing pages to see which ones provide a higher ROI. Using PPC experts that perform extensive A/B testing is critical if you want your digital ads to succeed.
Constant and Ongoing OptimizationThe work doesn’t stop there – our team is always on-hand to continue optimizing your ads and your site. Good advertising campaigns need teams that are constantly looking to improve. We optimize your ads and landing pages as we develop additional data on your ROI. If you’re looking for a long-term partner, our PPC agency in NJ is here to help.
Why Work With Us
Our search team are specialists in both on-page and off-page SEO as well as PPC. We have a proven track record in increasing search engine rankings for our clients. Our strategies are designed to achieve success.
DIFFERENT PPC CHANNELS
Keyword ResearchGoogle is considered the godfather of the PPC industry. Its Google AdWords program is one of the most extensive PPC platforms available. If you’re looking to take advantage of this search engine’s consumer targeting techniques, Google AdWords is an excellent option.
Our experts on PPC management in NJ can help you improve your current Google AdWords campaign.
Facebook AdsFacebook has recently become one of the larger players in the PPC industry. Using their data analysis, you can target specific market segments with overwhelming accuracy.
In addition to managing over 400 PPC campaigns, we also have considerable experience with remarketing. At present, we have undertaken over 90 remarketing projects in the PPC niche.