PPC
PPC Management in NJ
If you’re looking to improve your business, it’s essential to advertise to the right consumers. Traditional advertising campaigns are inefficient, since they market products to the masses without considering individual interests or preferences.
With the help of our digital marketing agency in NJ, you can target individual market segments. Best of all, with pay per click (PPC) services, you only pay for results. It can be hard to find help with pay per click marketing in New Jersey. If you’re looking for expert PPC management in NJ, you’ve come to the right place!
BENEFITS OF PPC ADVERTISING FOR BUSINESS
Pay per click (PPC) advertising is a form of digital advertising in which you pay a certain amount when consumers “click” on one of your ads. Instead of paying for a banner or set-rate advertisement, you’ll only be responsible for paying for consumers who actually visit your site.
Many online sites also help target specific market segments via data analytics. For example, Facebook can help you target specific consumers at the top of the funnel by demographics, interests and location. Whereas Google Ads is google for lower funnel targeting to users searching for your specific goods or services.
Our pay-per-click Advertising process
Our PPC management company in NJ employs a comprehensive approach to PPC advertising. Using the right PPC management in New Jersey can help you boost your performance. Here is a brief look at our step-by-step approach to your next pay per click campaign.
Initial Consultation
Before we begin our work, we meet with you and your company to discuss your specific needs and wants. We’ll assess who you need to target and the type of budget working with. This part of the process is essential – our consultation helps us ensure success.
Keyword Research
Once we agree on a strategy, our team will begin researching keywords that suit your particular niche and strategy. Our research assesses the potential ROI on various keywords for your advertisements. We’ll find the best and most affordable keywords to target.
Ad Creation
Next, we create world-class ads that target your niche and provide high conversion rates. It’s essential to have experts that provide great copy and appealing ad design. Our team of creatives has everything you need to build a killer ad campaign.
Landing Page Optimization
You can have the best ads and keywords in the world, but if your landing page isn’t optimized, the entire process might be worthless. Landing page optimization ensures your page is designed to retain the interest of your customer. Also, we ensure your page will load quickly, since you only have a short amount of time to ensure customers don’t click “back.”
A/B Testing with a Scientific Approach
Once everything is in place, it’s time to test a few different approaches. A/B testing is the process of testing two different sites to determine which one is more effective. In the advertising industry, we test our ads and landing pages to see which ones provide a higher ROI. Using PPC experts that perform extensive A/B testing is critical if you want your digital ads to succeed.
Constant and Ongoing Optimization
The work doesn’t stop there – our team is always on-hand to continue optimizing your ads and your site. Good advertising campaigns need teams that are constantly looking to improve. We optimize your ads and landing pages as we develop additional data on your ROI. If you’re looking for a long-term partner, our PPC agency in NJ is here to help.
WHY WORK WITH US
With over 20 years of digital marketing experience our team has the skills to deliver on the most competitive and complex PPC campaigns. Our focus is on getting you more calls and more leads so that you can focus on selling and growing your business.
Every campaign is custom built to your business’s needs, requirements and overrall goals.
DIFFERENT PPC CHANNELS
Google Ads
Google is considered the godfather of the PPC industry. Its Google AdWords program is one of the most extensive PPC platforms available. If you’re looking to take advantage of this search engine’s consumer targeting techniques, Google Ads is an excellent option.
Our experts on PPC management in NJ can help you improve your current Google AdWords campaign.
Facebook Ads
Facebook has recently become one of the larger players in the PPC industry. Using their data analysis, you can target specific market segments with overwhelming accuracy.
Youtube Ads
Youtube is a social network platform with two and a half billion active users. If you are looking for a space to reach your target audience, you will likely find it there
Local Service Ads
Google LSA stands for “Google Local Services Ads.” These ads target specific keywords people type in when looking for a particular job type or service.
Instagram has been working on monetizing its social media platform using PPC ads. This is an extremely popular choice with businesses looking to target younger populations. Our experts on PPC management in NJ have the ability to deliver high-conversion Instagram ads.
LinkedIn is the primary platform for advertising to professionals and other businesses. Its PPC model allows for better value for money than traditional ads.
While Twitter hasn’t experienced the same success as some of the other platforms, it’s still a valuable location to target. Our experts on PPC management in NJ can help you use Twitter as an effective PPC platform.
OUR RESULTS
We’ve successfully provided PPC management to over 400 customers around the nation totaling 20 million in ad spend! We have experience in a wide range of niches and market segments including roofing, HVAC, plumbing, fitness, landscaping, fencing contractors and more!
No matter your business’s size or industry we can build the perfect revenue generating PPC campaign that will work for you and your business.
