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how many ad groups per campaign

How Many Ad Groups Per Campaign Do You Need?

Are you looking to run ad campaigns for your business to increase brand awareness and gain more leads? You’re likely running multiple ad campaigns at the same time, and you should! However, in this guide, we’ll explain how many ad groups in each campaign are best for businesses.

We’ll go over what ad groups are, why you should have multiple ad groups per campaign, how many ad groups per campaign you need, and tips for crafting the best ad groups. After learning more, you can contact our PPC management company in NJ by calling (888) 231-9764 for a free digital strategy session!

What Are Ad Groups?

Within each campaign you run in your Google Ads account, you’ll find Ad Groups that can contain one or more ads. We’ll explain in a little bit why having at least three ad groups per campaign and one to two ads per group is ideal for testing out which ad elements are most effective.

The main types of ads include the following:

  • Search or text ads
  • Video ads
  • Shopping or product ads
  • Smart, automated ads
  • Immersive discovery ads
  • Image-based display ads
  • Hotel listing ads
  • Performance max ads

Using just one ad for your PPC campaign could yield favorable results, but imagine what you could do with multiple extremely similar ads. You can see whether changing out one image, a line of text, or more has an effect. Multiple ads also mean you can rotate which ones audiences see.

Benefits of Having Multiple Ad Groups Per Campaign

If you have multiple ad groups per campaign, you can split up ads by topic, services you offer, or another characteristic. Finding yourself with a large number of ad groups (~15) means you should consider adding multiple campaigns and organizing ad groups by similarities.

Some of the main benefits of using more than one ad group for each campaign are as follows:

  • Ad Organization: Creating themes for your ads and organizing them may help you achieve a better Quality Score. Your ads might have greater visibility as you have neatly grouped them in a way that Google Ads sees as relevant. 
  • Ad Variation: Since your ad groups have multiple ads within them, you can vary your ads, slightly changing up some of the elements to see which audiences like best. Based on your findings, you can adjust accordingly and target your ads better.
  • Maximize Your ROI: Instead of wasting your time on ineffective ads, you can make changes to your ad groups as necessary. You’ll make the most of your budget by focusing on what ad elements and characteristics are most effective for audiences.
  • Improved Relevancy: Having multiple ad groups for each campaign helps you reach your target audience. It also increases the chances that your ads will appear for relevant keywords and queries, making it more likely that people will find your business.

Within each ad group, you should have a good keyword bid strategy and decide which keywords best fit your campaign and ad goals. 

What Are the Ideal Numbers of Ad Groups To Have Per Campaign?

Now that we’ve explored why having more than one ad group per campaign is wise, you’re likely wondering how many ad groups per campaign are best. This answer can vary based on what your campaign focuses on, your target audience, and other details. Generally, having at least three ad groups can help you split up your ads, usually based on theme or keyword.

Remember that too many ad groups can make your ad efforts less effective. If you’re nearing 15, you might have too many running at the same time, making it harder to see which ads within each campaign are doing well. Remember that you can always have multiple campaigns that you organize by topic or theme, so you don’t need to have countless ad groups that decrease relevancy.

Exploring your company’s digital marketing analytics can help you find out more information about your target audience. Learning about age, location, hobbies, and other key characteristics could show you how to separate ad groups. Ideally, having somewhere between five and ten ad groups is good for your ad campaign efforts, but not having enough ad groups could prove ineffective or target your audience less. 

Tips for Creating the Best Ad Groups

Since you’re ready to get started and use multiple ad groups for each campaign you’re running, it’s time to learn some valuable tips. Consider the following when starting an ad campaign to have the greatest success:

  • Collect and evaluate data: Remember to periodically look at the data for your campaigns and target audiences. You should see which A/B elements work best in your ad groups and act accordingly. You can stop using elements that don’t work and focus more on the ones that are the most effective with your audiences. 
  • Run multiple campaigns: Crafting more than one campaign means you can explore multiple options for ad groups. Try grouping campaigns by type (video, text, etc.) or other key characteristics in a way that makes sense to your business’s goals.
  • Consider mobile-friendly ads: Since mobile users are such a large and valuable part of your target audience, you should also include them in your campaigns. Your ads should fit mobile screen sizes. You also should have a mobile-friendly landing page. 

If you’ve tried Google Ads, why not consider running ads on other platforms and reaching an even larger audience? Microsoft Advertising now lets you import campaigns directly from Google Ads, making your ad campaign experience across numerous platforms even easier. Some other places to run ad campaigns are Amazon Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft Advertising, TikTok Ads, and YouTube Ads.

Get Assistance for Your Ad Campaigns With Peppermonkey Media

Do you now know how many ad groups per campaign is best? If you still have questions about ad groups, campaigns, or Google AdWords, reach out to the agency that’s helped many businesses in New Jersey grow and obtain more leads. Schedule a digital strategy session today by calling Peppermonkey Media at (888) 231-9764 and discover ways to expand your current reach!

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