PPC or pay-per-click marketing is an important part of any well-rounded digital marketing campaign. If done right and optimized correctly a PPC is a type of digital marketing campaign can begin generating new leads, estimates, and sales almost immediately. In this case, we used Google & Bing Ads to generate 435 leads in the law industry for traffic tickets. We know these leads are of high quality and converted into business because the average call length lasted longer than 6 minutes.