If you’re researching ways you can maximize your online reputation and marketing performance, you’re probably wondering, “What is off-page optimization in SEO?” As New Jersey’s top SEO company, Peppermonkey Media not only helps you understand every facet of search engine optimization but also helps the money you invest into digital marketing go further. We’ll help you understand off-page SEO so you can determine how much you should prioritize for your marketing goals.
What Is Off-Page SEO?
Whereas standard SEO practices involve using keywords and other best practices within the contents of your website, off-page SEO improves your unpaid search rankings without changing anything about your website. In other words, it uses things like social media marketing, reviews, guest posts, and link building to increase your trustworthiness and authority on third-party websites. While best used in tandem with on-page SEO, if you want to obtain the most benefits from your digital marketing, you can’t overlook this component.
Why Is Off-Page SEO Important?
When you’re looking for an expert to fix your HVAC system or educate you about an important world event, do you only trust one source? If you care about finding the best quality for your time and money, you likely check multiple sources to avoid succumbing to bias. You can think of off-page SEO in the same way.
What is off-page SEO? In effect, it acts as a second opinion Google uses to verify how trustworthy and authoritative a site appears. Think of it this way: something may look great in theory, but in reality, it doesn’t deliver on expectations. By considering the feedback of customers who’ve purchased the product or service on your website, Google and other search engines can obtain a clearer view of whether customers can trust a website.
While you may have excellent on-page SEO that appears high-quality and relevant, if your off-page presence doesn’t uphold that image, you won’t rank as high as you could. Simply put — on-page SEO can make you look great, but off-page SEO can put your head and shoulders above your competition.
How To Optimize Your Off-Page Content
What are the best practices for improving your off-page SEO performance?
Link Building
Link building is probably the part of off-page SEO you’re most familiar with. It involves using quality links on other relevant websites to direct customers to your website. The best link-building practices include:
- Those that come from other high authority sites
- Links that come from sites related to your industry
- Using appropriate or relevant anchor text
- Fixing links that don’t work
- Monitoring competitor backlinks
- Surrounding the link with relative content
Content Marketing
Content marketing focuses on creating and delivering blogs, videos, emails, and other media that establish you as an expert in your field and provide value to the consumer. If you’re asking, “What is off-page optimization in SEO?” you can’t overlook the importance of content creation.
You likely have a large body of content on your website. However, to improve your off-site performance, you should ensure you’re also offering content on social media platforms, review sites, and other areas where potential customers may encounter your business presence.
Local SEO
Local SEO focuses on helping customers find you in areas you actually serve. For example, if you run an HVAC business in Los Angeles, you can have some amazing blog content, but when a customer from Philadelphia reads it, they won’t actually book your services.
This practice uses citation building on sites like Google Maps, Google My Business, Yelp, Angie.com, and other service-oriented sites to improve both impressions and credibility. When search engines see multiple authoritative sites recommending your business, they’ll know they should rank you high in the results whenever someone uses a “near me” keyword.
Social Media
Social media continues to offer a popular method of connecting with friends, family, and businesses online. An increasing number of potential customers go to Facebook and other social media platforms to find a product or service when they have a specific need.
If you don’t have a positive social media presence, you’ll miss out on customers to your competition that has invested in social media marketing. When you have a high engagement rate, such as many comments and shares on your Facebook content, Google registers you as a relevant and authoritative service. A good off-page social media campaign can greatly enhance your business.
Influencer Marketing
What is off-page optimization in SEO? It’s a way to let powerful and popular media personalities benefit your brand. Much like how Nike uses popular sports figures to sell products, you can use social media influencers to increase the credibility of your service. For example, if the mayor of your town loves how well you fixed their air conditioner, other people in the area will trust you more.
Public Relations
Digital public relations includes networking with journalists and other people who can drive customers to your business. They can help you smooth over difficulties with customers by providing context about how you benefit the community overall or highlighting your past successes. When local or national news sites mention your business online, Google flags you as relevant, credible, and trustworthy.
Guest Posting
When you have a credible guest write content for your blog, you gain several benefits for your website including the following:
- The guest will share the post with their audience, which means you gain access to new customers.
- The guest adds their authority to your own.
- The post can contain backlinks that benefit both parties.
Enhance Your SEO Performance With Peppermonkey Media
What is off-page optimization in SEO? Now that you know about this important factor in improving your digital marketing performance, you can reach out to Peppermonkey Media. From customizing ways we can maximize SEO and social media content to increasing your key performance indicators, you can rely on us to produce great results for your business with our digital marketing team.
To schedule a digital marketing consultation for your business, call us today at (732) 576-0171. Talk to us now.
