Search engine optimization, or SEO, holds a lot of power in the content creation world. Without a good SEO plan, you’ll struggle to get your content seen by thousands of internet users. It’s a time-consuming process, but can SEO be automated?
Luckily, it can be. There are plenty of automation tools you can use to speed up your SEO marketing processes. Of course, you can always turn to Peppermonkey, New Jersey’s top SEO company, to handle this stuff for you.
Automate Keywords
Keywords are the foundation of SEO marketing. They’re the search terms people use to find your website, so you’d better have them in place or you’ll get skipped over in the search engines.
There are a few aspects of this process you can automate: research, ranking, and competitor monitoring. If you don’t automate these aspects, you’ll find yourself with an unpaid full-time job.
You could spend hours doing research, or you could use these automation tools to do it for you:
- Keywords Explorer
- KeywordsFX
- Keyword Magic
- SEMrush
- Ahrefs
Some of these tools will require some work on your end, but they’re still automated in the sense that they grab keywords and put them into handy ranked lists all at the push of the enter key.
Keyword Research
Keyword research is a vital step in marketing your business. You have to figure out what people are searching for and determine if those terms will help people find your website. You may also need to consider if those terms are trendy or if they’ll stick around for a while.
Keyword Ranking
Keyword ranking and research go hand-in-hand, and you’ll likely use the same tools for one as you do the other. Research refers to which words to use, while the ranking is focused on how popular those keywords are.
“Chocolate fish” might be a good keyword for a fish and chips shop that happens to sell chocolate cake, but “chocolate fish” specifically probably ranks pretty low and wouldn’t do the business any favors to include it on the website. Taking the time to look into keyword ranking will save you from implementing pointless search terms on your site.
Competitor Monitoring
You can’t compete with other businesses if you’re unaware of the keywords they use. Many SEO keyword tools allow you to take a peek at what your competitors are doing so you can know what to include on your site.
Automate Content
Can SEO be automated beyond keywords? Absolutely. Consider looking into these tools to automate your entire process:
- Content idea generators
- FAQFox
- Blog post idea generators
This type of work is called on-page optimization, which involves keywords, content generation and writing, and editing. Content generation takes a lot of planning. Not only do you have to come up with good ideas, but you have to make sure they relate to your business and interest readers. Most importantly, they need to be topics that people want to learn about. Otherwise, nobody will come to your site to read about them.
Idea generators mixed with keyword ranking research will help you come up with an endless source of content ideas so you can keep your website updated and relevant.
Automate Data Reporting
What’s the point of SEO if you don’t use it to its full potential? Rather than relying on dumb luck to make your page hit number one in the search engines, you can automate your data reporting processes to keep tabs on what is or isn’t working on your website.
- Traffic Analytics: Traffic analytics show you who visits your website and how they get there. It’s a great insight into which keywords are helping or hurting your online presence.
- Domain and URL Analysis: This tells you how well your website and subpages perform on search engines. If you want to boost a certain page, you can use the data to determine which changes you should make.
- Error Reporting: There can occasionally be a hiccup somewhere on the internet that causes your websites to index incorrectly, making them not show up in search engines. Can SEO be automated for error reporting? Yes! Automated processes show you where errors are so you don’t have to discover them on your own at random.
- Backlinking: Link building is important for social networking and building a name for yourself. Some tools will alert you when someone links to your website. You can investigate their website in return and reach out to them for collaboration or just to say thanks for their support.
SE Ranking, Google Analytics, SentiOne, and Ahrefs are great websites to use when you want to look under the hood at your data.
Why Should You Automate SEO?
Shouldn’t the joy be in the journey? Isn’t authenticity admirable? Yes, but realistically, you can’t dedicate every hour to SEO without sacrificing work quality or your health.
There’s no shame in automating back-end processes to make your life easier. If SEO can be automated, take advantage of it and enjoy these benefits:
- Save Time: Saving time on keywords and analytics will allow you to spend your time more wisely, whether that be on content creation or with your family.
- Improved Performance: The automated tools know what they’re doing. If you’re not an SEO expert—and even if you are—you’ll see improved performance on your website because the tool showed you which keywords would work and why.
- Better ROI: The better your efficiency, the better your ROI, or return on investment. If you have investors to impress, automation will save you.
- Smarter Budgeting: Most automation tools come with a price tag you can factor into your budget. Plus, you don’t have to pay someone hourly to sift through keywords.
Spice Up Your Marketing With Peppermonkey
Can SEO be automated and should you do it? Yes, and yes. It’s an easy way to invest in SEO and make your site the best it can be.
If you’re ready to take your business to the next level and aren’t sure about your SEO abilities, we at Peppermonkey can help. We work with small and medium-sized businesses to create SEO marketing plans that heat up their web traffic. Call us today at (732) 576-0171.
