Questions? Call Us:

(888) 231-9764

BLOG

google 3 pack

Ranking on Google 3-Pack: A Brief Guide

You can find articles all over the web touting the benefits of search engine optimization, or SEO. How many of them discuss the coveted Google 3-pack? Peppermonkey Media, the local SEO service professionals in New Jersey, don’t want any businesses to miss out on the opportunity to achieve a lofty position in Google search listings. 

We’ve helped many of our clients rise to the top of Google’s search engine rankings. Before we ask you to choose us to craft your digital marketing strategy, we want you to understand our strategy and the high standards we set for every digital marketing campaign.

Being in the Top 3

The concept of the “top three” has a special place in competitive arenas. The Olympics awards gold, silver, and bronze medals, while in horse racing the top three earn the status of win, place, and show. 

Marketing is as competitive as any international sport. With Google’s 3-pack, anyone that isn’t in the top three is just an also-ran. Consumers can be quick to narrow their decision set. If they get a chance to evaluate three competitors before they get to your business, the odds are they will never consider your company at all.

Any company, no matter the size or position in the marketplace, depends on getting its brand and its message in Google’s top three for local searches. A small business cannot reasonably expect to reach the top three nationwide. However, through skillful search engine optimization, you can break through to the customers that matter most in your local community.

What Your Audience Gets From a Google 3-Pack Listing

Google provides contact information for your business, a map of your business’s location, and a link to your business’s website. If your business reaches the 3-pack, potential customers can learn about your services, contact you, and navigate to your business online and in person. 

Google’s 3-pack saves customers time during a crucial stage of their deliberative process. They know what they want well enough to formulate a search query, but don’t know which companies can meet their needs. The Google 3-pack directs consumers toward a company and provides them with the tools they need for the next stage in the sales process.

How Does a Website Get to the Google 3-Pack?

Google uses complex and changing algorithms to select the 3-pack, but a few characteristics will help a website top the Google search results.

Keywords

If the customer’s search query contains specific words, such as “plumber” or “legal services,” Google will look for articles that contain those keywords.

Content

Google’s algorithms will prioritize web pages that contain a substantial amount of content, including relevant links and images.

Location

Google uses the customer’s location to select search results close to them. Google’s use of location data is one reason why local SEO services are invaluable for digital marketing campaigns.

Prominence

Established businesses with many reviews on their Google My Business profile are more likely to appear in the Google 3-pack.

Avoiding Penalties

Google will reduce the ranking of sites that engage in tactics that exploit the Google algorithms, such as keyword stuffing.

Search Engine Optimization Strategies for Capturing a Spot on the Google 3-Pack

Understanding Google’s algorithm is only the first step in effective SEO and website design for digital marketing. Integrating the latest SEO strategies into a cohesive campaign requires insight into your audience, its search strategies, and the type of content it needs.

The consumer is a crucial player in the process because their reaction to your content can help your website gain prominence and do better in future searches. Here are a few strategies you can use to make your way into the 3-pack and catch your target audience’s attention.

Organic Keyword Use

Keyword usage is essential for any SEO strategy, but the keywords should appear naturally in relevant, engaging, and high-quality content that your audience wants to read. Not only will your keywords be more effective at boosting your rating, but they will also more effectively engage your audience when they click on your link.

Google’s algorithms are smart enough to detect irrelevant and hidden keywords, such as keywords the same color as the background. Don’t risk your Google ranking with outdated gimmicks.

Aim Local, think National

Google ratings take into account the searcher’s location unless the searcher chooses to block it. This means that a local franchise or small business can get a boost in the search ratings by including terms relating to the city, state, or locality of the business.

If you are selling tires in Spring Lake, NJ, for instance, including “Spring Lake, NJ,” and “New Jersey” in your web content can help your ad get into the 3-pack.

Don’t let the physical location of your business overshadow the rest of your content. Use your web content, including web page titles, to highlight the unique selling points of your business. When your business description appears in the Google 3-pack, it should tell your audience what you do and why you do it better than anyone else.

Relevant Content

Provide content that your ideal customers want to read and experience. Your business will grow as your internet audience flocks to your website, eager for the next blog post, podcast, or update. Encourage people to subscribe to your website and get e-mail notifications when you post.

Effective Links

Your business website will have a better shot at reaching the top 3 if it includes links to relevant and prominent web pages. Keep your website up-to-date and remove broken links to avoid frustrating your customers and protect your Google search ranking.

Take Your Business to the Top With Peppermonkey Media

Your products or services will be diamonds in the rough until you create a polished advertising campaign that harnesses the power of the Google 3-pack. Prioritizing local SEO can help your business rise to the top of Google rankings. (Learn how local SEO can benefit your small business.)

Our SEO agency has the experience to mount an effective and coordinated SEO campaign. Call Peppermonkey Media at 1 (888) 231-9764 or fill out the simple online form to request a digital marketing consultation.

You Might Also Like This

Speak To An Expert!