Social media is a powerful tool for small businesses to expand their reach and create loyal customers. If you want to take your digital marketing to the next level, consider the advantages of a PPC social media campaign.
As a trusted provider of PPC management in NJ, Peppermonkey Media creates engaging and effective social media advertisements. Keep reading to discover everything you should know about pay-per-click advertising and how you can maximize its effects on social media.
What Is Pay-Per-Click Advertising?
Pay-per-click advertising charges you for each click your ad obtains, rather than for simply listing the ad. One reason PPC campaigns work so well is that they’re mutually beneficial to both the platform and the advertiser. The host company only gets paid if people click on the ad, so they have extra incentive to help you craft the perfect campaign and target the most likely consumers.
PPC works on multiple platforms, such as Google, Facebook, and YouTube.
Why Use Pay Per Click Advertising?
PPC ads have some significant advantages over other forms of digital marketing.
Easy Implementation
You can quickly create a PPC campaign on social media even if you’re new to digital marketing. Compared to organic social media campaigns or email marketing, the platform you advertise on gives you a step-by-step guide when creating your campaign.
Flexible Budget
With a PPC campaign, you can set any budget before you start and increase or decrease it as you go. For example, on Facebook, you determine the maximum budget for the campaign and the number of days you want to run the campaign. The platform then creates a daily budget by dividing your total budget by the number of days in the campaign.
When the campaign ends, you can then choose to keep the same budget or adjust it based on how the ad performed.
Easy Analytics
With digital marketing analytics, you can quickly examine how your campaign performs and adjust the advertisement, even during an ongoing campaign. If you notice you’re paying a lot for clicks, but not generating many sales from it, you’ll know you should focus on converting those leads into actual sales. This allows your marketing team to create the best results with the least amount of money and effort.
Digital marketing is a process, and even the experts must analyze and change their strategy. A PPC campaign makes that easier than other forms of marketing, like email lists.
Targeting Capabilities
Using the analytics from your campaign you can focus and target your ads toward the people who are most likely to click and buy your products or services. Using the platform’s built-in A/B testing tools, you can compare the performance of two similar ads refine the content, and redefine your target audience.
Competitive Advantage
Using PPC social media campaigns can help you gain or keep a competitive edge over the other companies in your industry. Even if you haven’t used PPC campaigns yet, your competitors have, which means they’ve already obtained customers that could be yours.
By using the right digital marketing strategies and the same keywords that have granted your competitors their success, you can regain some of the industry’s market share.
Integrative Data
Through a PPC campaign, you’ll gain important information about your customers’ demographics, buying habits, and values. You can use this information in other marketing campaigns, such as interacting organically on social media or devising an effective email marketing campaign.
The Best Strategies for PPC Marketing
How do you create the perfect paid ad campaign? Working with a professional can help you achieve good results faster, but whether you’re working with us or going it alone, use the following process.
Determine Goals
The first step is determining what goal you want to achieve from your campaign. The most common goals include:
- Brand awareness: Brand awareness focuses on helping people recognize your brand or think of it first when they require your product or service. It’s usually not focused on short-term results but builds a good foundation for mobilizing your loyal customers when you need more sales.
- Product or service visibility: Rather than focusing on your brand, you may choose to make more people aware of a product or service you offer. For example, if you run a roofing company, you might want your customers to know you have a new and improved type of asphalt shingle.
- Lead generation: When you gain leads, you obtain a list of potential clients who will benefit from your goods or services. Just like the above awareness goals, it’s best for companies that need a database of loyal customers who will need their services in the future.
- Sales: Generating sales is a short-term goal that helps you quickly achieve increased revenue. You can use this to bolster your business, take it as profit, or reinvest in other marketing initiatives.
Research Keywords
You should focus your campaign on popular keywords. These are the terms your customers use when searching for your product or service. Creating content around keywords means customers will find your content relevant and discover a viable solution to their problems.
Target Audience
Many beginners think they should target the widest variety of customers to increase visibility. However, if a person isn’t likely to buy from you, why waste money advertising to them? Refine your target audience in a way that places the advertisement in front of your most likely customers.
Analyze and Adjust
Frequently check how your ads are performing and adjust as needed. To improve results, you can adjust the keywords you use, the way you present the content, and the people you target.
Let Peppermonkey Media Devise Your Social Media Advertising Strategy
A PPC social media campaign can be an excellent way to boost your online presence. At Peppermonkey Media, we’ll help you create the perfect campaign, discover ways to engage with customers on social media, and more.
Take your marketing campaign to the next level; contact Perppermonkey Media by calling 888-231-9764 and let us help with your marketing strategy.
